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 Advantages and Disadvantages of Alternative Media.

They offer a lot of exposure, especially to a high-end audience of adults 35 and older. It is extremely flexible and offers color possibilities, large and small ads, coupons and some selectivity in special sections and editions with a goal.

Disadvantages The advertising content in most newspapers exceeds 60%, the percentage of reading is 30 minutes, which means that most of the ads are not read.\

Television / Tv. Advantages It reaches 98% of households, and it is a visa for an average of 8 hours a day. It is a highly creative medium.

Radio / Stations. Advantages It is the primary medium for addressing narrow segments of the public, many of which do not use other media.

Radio Disadvantages It lacks a visual component, so it does not have the effect of other media. Use of the radio as background noise, which implies that sometimes attention is not paid.

It offers the ability to target even the most narrowly defined audiences, based on demographics, geography, or product usage. Investigations with an important element of direct response.

Magazines: The breadth of trade magazines provides advertisers with an opportunity to reach very narrow target audiences. Magazines are among the most prestigious media, they offer a quality environment and prestige for advertisers.

Disadvantages Magazines. Magazines are among the most expensive media. Most magazines have relatively long advertising deadlines, which reduces flexibility and the ability of advertisers to react to rapidly changing market conditions.

Public road. Advantages You can reach the majority of the population in a market, often at a low cost per exposure. Medium that serves to complement other media. With the use of color and lighting, he quickly captures the public's attention.

Public road. Disadvantages Rarely able to communicate detailed sales messages, text is limited to 7-10 words. Extremely difficult to measure and makes comparing your audience to other media almost impossible.

Spectacular A custom-made outdoor sign designed to be conspicuous by its location, size, lighting, movement, or action. The most expensive way to make a public road.

Yellow Pages Advantages They are used by a wide segment of the population. It attracts a self-selected consumer who is already in the market and wants a specific product or service, but is still deciding which business to buy it from.

Internet Advantages Cheap, fast and readily available response medium. Ultimate instrument for research, with its ability to accurately measure how many people used the medium or purchased the product.

Disadvantages It is primarily a promise, rather than an accomplished fact. Many consumers are still reluctant to use this service to purchase products.

Product description

The zzopita ramen cups are instant soups, ideal for people who among the daily tasks find it difficult to find something easy to prepare and that is tasty to eat. The flavors that can delight your palate chicken, beef, shrimp.

Set goals

General Objectives

Position the brand in the market.

The increase in demand and preference consumer

Specific Objectives

Make known an option to eat in an easy and rich way.

Definition of the target audience

Salvadoran population between 18 and 40 years of age.

Determination of the geographical scope

The population of the municipality of San Salvador that works in the administrative and office sector

Message design

Sopas zzopita an explosion of flavors on your palate, easy and rich to prepare.

Media plan

Budget

Means of efficacy