Advantages and Disadvantages of Alternative Media. They offer a lot of exposure, especially to a high-end audience of adults 35 and older. It is extremely flexible and offers color possibilities, large and small ads, coupons and some selectivity in special sections and editions with a goal. Disadvantages The advertising content in most newspapers exceeds 60%, the percentage of reading is 30 minutes, which means that most of the ads are not read.\ Television / Tv. Advantages It reaches 98% of households, and it is a visa for an average of 8 hours a day. It is a highly creative medium. Radio / Stations. Advantages It is the primary medium for addressing narrow segments of the public, many of which do not use other media. Radio Disadvantages It lacks a visual component, so it does not have the effect of other media. Use of the radio as background noise, which implies that sometimes attention is not paid. It offers the ability to target even the most narrowly defined audiences, based ...
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